Diploma of Marketing and Communication BSB52415


Program Code BSB52415
CRICOS Course Code 091940B
Duration 46 weeks (including term break)
Entry Requirements Completion of Year 12 or equivalent.
English language requirements: Minimum IELTS 5.0 or equivalent.
QiiY accepts the IELTS test, students who do not possess a valid
IELTS result can take QiiY's internal English test.
Intake Dates Monthly Intake Available

Based on selected electives, upon completion of this qualification clients are expected to utilise the sound theoretical knowledge in marketing management and communication to ensure that marketing functions are effectively conducted in an organisation or business area. This qualification is designed to provide practical introduction to working effectively within the area of marketing. Clients would have the opportunity to acquire the critical skills and knowledge in both traditional and current marketing management. The course is also ideal for current marketing practitioners to gain deeper understanding and update of current marketing practices.

Units of Competency

BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBMKG510 * Plan e-marketing communications
BSBMKG515 * Conduct a marketing audit
BSBLDR501 * Develop and use emotional intelligence
BSBLDR502 * Lead and manage effective workplace relationships
BSBMKG502 * Establish and adjust the marketing mix
BSBMKG514 * Implement and monitor marketing activities
BSBMKG501 * Identify and evaluate marketing opportunities
BSBMKG506 * Plan market research
BSBFIM501 * Manage budgets and financial plans

Career Opportunities

HR Adviser, HR Manager, HR Consultant, HR Officer

Upon successful completion of this program, clients may wish to take a further qualification from the BSB training package, such as BSB60915 Advanced Diploma of Management (Human Resources), BSB61015 Advanced Diploma of Leadership and Management or articulated to a number of specialist business qualifications at university level.

How to apply for this course

Students can apply either directly to QiiY or via an authorised agency. If you have questions about your application, you can:

  • Speak to a QiiY staff member; please phone +95 (9) 451131202 and follow the prompts.
  • Send an email to admissions@qiiy.com.mm

See Advanced Diploma of Management (Human Resources)
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